ALPHAMAMA Releases Two Videos For “Ass In The Front” Single

ALPHAMAMA has released her latest single Ass In The Front, and to celebrate, she has also released not one, but TWO music videos! Ass In The Front is the lead track from ALPHAMAMA’s forthcoming EP ‘Honey Fire’.

Having gained attention after her debut 2013 album ‘Truth, Trips & Revelations’, ALPHAMAMA has been busy crafting her unique mixture of jazz, soul, hip-hop, and world music. The Sydney artist is set to release her EP ‘Honey Fire’ soon, and has offered Ass In The Front as a taster of the record.

ALPHAMAMA says the two clips (which were shot using just an iPhone) aim to show the two sides of the entertainment industry.

“The two clips aim to highlight two sides of the deconstruction of humanity through consumerism and mainstream culture. Everything was shot on an iPhone to really hammer the idea home that now everything is so easy to do, what is our excuse for not speaking the truth of things?” she says.

The first video, titled “Day” is a bright, colourful clip, set on the street and within a grocery store, and features words for the songs springing the bottom, sing-along style

The second video, “Night” is set in a dimly-lit club with ample amounts of scantily-clad ladies and superimposed celebrity eyes over the women’s’ own.

The track itself is catchy, with lyrics delivered in a kind of rap/jazz style. Elements of world music can be heard within the song, with the percussion seeming very reminiscent of the style.

Catch ALPHAMAMA at Sydney Fringe Festival next month, and keep your ears alert for her upcoming EP ‘Honey Fire’.

ALPHAMAMA Live Dates

THU 15 SEP
Sydney Fringe Festival – The Midnight Shift
FRI 16 SEP
Sydney Fringe Festival – The Midnight Shift
SAT 17 SEP
The Red Rattler Theatre, Sydney
SUN 18 SEP
Sydney Fringe Festival – The Midnight Shift

Get Tickets HERE