Beehive PR Celebrates 10 Years of Shaping the Australian Music Industry

This week, Australian music PR powerhouse Beehive PR celebrates its 10th anniversary, marking a decade of shaping careers, driving campaigns and elevating Australian artists on the global stage.

Founded in 2015 by Sammie Walsh, Beehive PR began as a boutique music publicity agency with a simple mission: to give artists meaningful pathways into the media landscape. What started as a one-woman operation has grown into one of the country’s leading PR and communications firms, now working across music, sport, and comedy.

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Over the past decade, Beehive has worked with some of Australia’s most exciting rising acts including Psychedelic Porn Crumpets, The VANNS, Eliza & The Delusionals, South Summit, Dulcie, Yawdoesitall, and more — helping take them from grassroots beginnings to breakthrough success. The team has also proudly represented established icons like Ziggy Alberts, JET, Kisschasy, The Amity Affliction and Sam Fischer, as well as executing campaigns for international heavyweights such as Duran Duran, TLC, Frank Turner, George Clinton, and Yellowcard.

Alongside artists, Beehive PR has played a pivotal role in national festivals and events including BIGSOUND, Wanderer Festival, Howlin’ Country, and A WEEKEND In The Gardens, and partnered with labels and brands like Live Nation, Sony Music Australia, Universal Music Australia, BMG, Concord Music Publishing and more.

Reflecting on the milestone, founder Sammie Walsh said:

“What an absolute privilege to wake up every day and call this work. The Australian music industry is small but mighty, filled with incredible talent both in the artists and the people behind the scenes. I’m so proud to be a part of this incredible industry and ready for the next ten!”

Watch our exclusive BIGSOUND 2025 interview with Sammie Walsh as she reflects on Beehive PR’s 10-year journey and what’s ahead for the agency.