Johnnie Walker Black Ruby Partners with SXSW Sydney & Launches New Blackberry & Soda

Scotch whisky powerhouse Johnnie Walker is expanding its cultural footprint with the launch of Johnnie Walker Black Ruby Blackberry & Soda, alongside its major partnership with SXSW Sydney 2025.

The new release builds on the success of last year’s Black Ruby range, offering a ready-to-drink twist that’s set to appeal to a new wave of whisky drinkers. Combining Johnnie Walker Black Ruby whisky with blackberry, elderflower and soda, the drink delivers a refreshing balance of sweet and tart flavours — designed for social occasions and late-night moments. Available now exclusively at Dan Murphy’s and BWS, it’s crafted in Australia to reflect local tastes and drinking culture.

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But the launch is about more than just flavour. Johnnie Walker is stepping further into the music world as the Official Whisky Partner of SXSW Sydney 2025, where it will present the SXSW Sydney Music Festival and back the next generation of Australian artists. The brand recently unveiled the Walk to Austin Award, an initiative that will give one emerging act the chance to perform on the global stage at SXSW Austin 2026.

With its mix of innovation in both whisky and music, Johnnie Walker continues to evolve for a new generation while celebrating creativity, progress and culture.

The Johnnie Walker Black Ruby Blackberry & Soda is available now at Dan Murphy’s and BWS nationwide.