Menu Subscribe Search



Subscribe for the Latest Music News

Enter your email address below to subscribe to a regular(ish) dose of AAA Backstage goodness direct to your inbox.

Liquid Death Hits Australian Shelves

Liquid Death, the rapidly ascending non-alcoholic beverage phenomenon from the United States, has officially landed on Australian soil. With a strategic multi-retail debut, Liquid Death introduces its lineup, including Liquid Death Still Water, Liquid Death Sparkling Water, Liquid Death Severed Lime Sparkling Water, and Liquid Death Mango Chainsaw Sparkling Water, now accessible across all 7-Eleven stores throughout the nation.

Established under the visionary leadership of Mike Cessario, Liquid Death is revolutionising the conventional norms of health-focused marketing commonly associated with the water industry. With an impressive social media presence boasting over 7.9 million followers across platforms like TikTok and Instagram, the brand injects a bold and rebellious spirit into the cultural landscape of Generation Z. Its internet-breaking collaborations, such as the e.l.f. x Liquid Death CORPSE PAINT kit and the Tony Hawk x Liquid Death skateboard infused with real blood (yes, Tony’s own), captivate audiences with their audacity and creativity, firmly establishing Liquid Death as a force to be reckoned with in the modern marketing sphere.

With a clever twist on the humour typically associated with the beer and junk food sectors, Liquid Death is injecting fresh and edgy vitality into the realm of health-conscious beverages. Through bold taglines like “Murder Your Thirst” and “Death to Plastic,” the brand is challenging conventions and sparking a cultural shift towards sustainability and eco-consciousness. It’s no wonder that Liquid Death has resonated so deeply with Generation Z, pushing boundaries and offering innovative entertainment that speaks directly to their sensibilities.

Andy Pearson, VP of Creative at Liquid Death says “At Liquid Death, we love to entertain and make people laugh, rather than just make more marketing. Because of that, we’re now one of the top three most followed beverage brands on social media worldwide. We get messages constantly asking when we’ll be available in new countries, and Australia is one of our biggest overseas fan bases that we get requests from. We’re thrilled to now be live in Australia and murdering thirst down under.”  

Get ready to quench your thirst with Liquid Death’s innovative and refreshing offerings, as they redefine hydration with an unmistakable edge.

Written by John Zebra