Pacific Avenue Return With Effervescent New Single, ‘Give It Up For Yourself’ And Your Dates

Following on from their highly successful release ‘Easy Love’, Gerringong-based indie-rock quartet Pacific Avenue have just shared their vibrant new single ‘Give It Up For Yourself’ – produced by Chris Collins (Skegss, Yorke, Middle Kids).

True to the band’s fabulous sound, ‘Give It Up For Yourself’ combines exquisite guitars with effortless percussion, iced melodiously with silver-tongued vocals and liquescent harmonies. The evocative chorus is a fusion of optimism and reminiscence, tinged with Brit-pop familiarity and emphasised with flourishing instrumentation. The accompanying video, filmed by Tasman Wilson(Ruby Fields, Adam Newling) and featuring Matt Ford from The Inspired Unemployed, underwrites the track’s buoyancy with vivacious footage of routine and improvisational dancing in mixed locations.

The band talk about the story behind ‘Give It Up For Yourself’:

“’Give It Up For Yourself’ is a song that acknowledges and celebrates your life, everything that you are, and everything that you have overcome. When I was writing the lyrics, I wanted to keep in mind the importance of taking a step back and appreciating how far you have come, no matter how far along you are in achieving your dreams. This song is about giving yourself some credit because if the younger version of yourself could see you today, I’m sure you would be proud.”

To coincide with the release, the band will embark on an Australian headline tour, playing shows in Perth, Adelaide, Melbourne, Brisbane and Sydney, supported by last year’s Unearthed High Competition winners The Rions.

After recent touring turbulence, this will reignite the band’s relentless schedule, having previously sold out rooms such asFactory Theatre in Sydney, three Northcote Social Club shows in Melbourne, Jive Barin Adelaide, and Wollongong Uni. The group have shared stages withRubyFields,OceanAlley,TheWombats(UK),Skeggs,Lime Cordiale,ThelmaPlum,Tash Sultana,British India,Missy Higgins,The VannsandSanCisco, as well as past appearances on the main stages at Australian boutique festivalsLostParadise,ThisThatandYours& Owls.