Premiere: Alex Elbery Unveils Accompanying Video for New Single, ‘Ripcord’
Melbourne-based singer, songwriter, and producer Alex Elbery is set to dazzle audiences with his new single Ripcord and its cleverly crafted music video, which we have the joy of bringing you the very first viewing of today! Known for his blend of heartfelt lyricism, alt-rock vibes, and uniquely Aussie warmth, Elbery’s latest release promises a fun, high-energy dive into the world of love and self-discovery.
Ripcord carries Elbery’s signature pop sound, mixing upbeat melodies with introspective lyrics that resonate with listeners on a personal level. The video, produced by Wendyhouse Films, adds a humorous and theatrical twist, incorporating imaginative storytelling elements that underscore Elbery’s playful artistry. Featuring “ninja stage hands” inspired by traditional Japanese theatre, the video weaves an entertaining narrative that aligns with the song’s themes of falling and flying, echoing Elbery’s inspirations from pop culture classics.
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“A big theme of Ripcord and the EP it belongs to is falling/flying, so I wanted to create something that played with these ideas. There’s a scene in Bill and Ted’s Bogus Journey where they’re falling to hell and they’re just falling for ages in this black void – I showed this scene to the folks at Wendyhouse and they took it and ran with it. They also came up with the idea of ‘ninja stage hands.’ It’s an idea that comes from Japanese theatre, it’s about acknowledging artifice, and I really loved that concept.” – Alex Elbery.
Mastered by the legendary Tony ‘Jack The Bear’ Mantz, Ripcord signals the first single from Elbery’s upcoming EP Unbelievably Good News. As fans gear up for more new music, this lively release showcases Elbery’s knack for pairing emotional storytelling with vibrant visuals, setting the stage for an exciting 2024. Check out the exclusive premiere of the Ripcord video below ahead of it’s official release tomorrow!
