REDD. Explodes Onto the Scene with High-Energy Single ‘FUGH SHI.’ and Wild Music Video
Emerging artist REDD. has stormed onto the Australian music scene with their electrifying new single, FUGH SHI. a rebellious fusion of punk, hip-hop, and pop that delivers a raw, uninhibited sonic punch. Accompanied by a chaotic yet captivating music video, the track cements REDD. as a fearless new voice in the alternative music landscape.
Pronounced f*ck shit, ‘FUGH SHI.’ is an adrenaline-fueled anthem embracing the thrill of the moment without worrying about consequences. Packed with infectious hooks and unfiltered energy, the track channels the reckless spirit of underground house parties, where anything goes. REDD. describes it as an attempt to bottle pure energy, inspired by wild nights of partying, hookups, and unapologetic fun.
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The accompanying video, directed by Darren Craig (who has worked with Rihanna, Kanye West, and Big Sean), perfectly captures the track’s gritty, unpolished aesthetic. Shot in an abandoned East LA house, the film features a diverse, handpicked cast who were simply left to party, creating an authentic, no-holds-barred visual experience.
Originally a Palme d’Or-winning actor, REDD. pivoted to music during Melbourne’s lockdowns, quickly gaining momentum with a distinctive DIY ethos. With a string of sold-out warehouse shows under their belt, they’re set to launch ‘FUGH SHI.’ live at Burn City at MISCELLANIA in Naarm/Melbourne.