Ruu. Explores African-Australian identity in new single ‘WORTH’

Western Sydney artist Ruu has made a powerful statement with his latest single, “WORTH,” released under Campbelltown Art Centre’s Conscious Program. Teaming up with vocalist Chelle Tamika, Ruu dives deep into themes of identity and self-confidence in a world where feeling like the odd one out is a constant battle. Drawing inspiration from Joey Bada$$’s seminal album “ALL AMERIKKKAN BADA$$,” Ruu’s lyrics resonate with honesty and introspection.

Produced by BeatsWithSheph and recorded at Studios 301 and BeatsWithSteph Studio, “WORTH” is a meticulously crafted track that blends emotional instrumentation with Ruu’s cutting vocals. Chelle Tamika’s soulful contributions further elevate the song, adding layers of depth to its exploration of identity and the Black community’s struggles.

The release of “WORTH” not only showcases Ruu’s artistic prowess but also highlights the support of Campbelltown Art Centre’s Conscious Program, which nurtures socially minded hip-hop artists from Western Sydney, amplifying their voices and stories on a broader scale.