Sabrina Carpenter Teams Up With Johnnie Walker for Global Music and Whisky Partnership
Pop sensation Sabrina Carpenter has officially partnered with iconic Scotch whisky brand Johnnie Walker in a global collaboration that blends music, culture, and cocktails. The partnership is timed with the release of Carpenter’s highly anticipated new album, Man’s Best Friend, and promises fans (18+) exclusive cocktail recipes, album-inspired content, and experiences that celebrate her bold new era.
The move comes at a high point in Carpenter’s career. With more than 64 million monthly Spotify listeners worldwide, chart-topping hits like Espresso and Please Please Please dominating the ARIA Charts, and a standout performance run on Taylor Swift’s Eras Tour last year, Sabrina has cemented herself as one of the most in-demand artists globally — and a fan favourite in Australia.
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For Johnnie Walker, the partnership extends a growing commitment to music and cultural innovation. Just days ago, the brand announced Johnnie Walker Black Ruby as the Presenting Partner of SXSW Sydney 2025 Music Festival and launched the Walk to Austin Award, which will see one Australian artist secure a guaranteed performance slot at SXSW Austin in 2026.
In Australia, Johnnie Walker has consistently championed local talent, from intimate performances with rising pop star Charley to collaborations designed to connect artists with new audiences. With Sabrina Carpenter now at the forefront of its global campaign, the brand reinforces its message of creativity, evolution, and shared celebration through music.
Speaking on the partnership, Sarah Shimmons, Marketing & Innovation Director for Johnnie Walker, said:
“From SXSW Sydney to Sabrina Carpenter, we see music as a powerful way to champion creativity, inspire connection, and bring people together to celebrate boldly.”
The collaboration will spotlight Johnnie Walker Black Label — one of Australia’s most enjoyed whiskies. Known for being bold yet smooth, Black Label serves as both a gateway to Scotch whisky and the perfect base for creative cocktails.
Should Carpenter’s global journey bring her back to Australia, fans can expect Johnnie Walker to be right there with immersive experiences, cocktails, and cultural activations designed to celebrate boldly alongside her Australian audience.
With her global influence and strong connection to Aussie fans, Sabrina Carpenter’s new partnership with Johnnie Walker is set to be one of the most talked-about brand collaborations of 2025 — uniting music, culture, and whisky in a way that feels both fresh and timeless.
