The New Condition Debuts with Single ‘Maybe’ and Surreal AI-Driven Video

The New Condition, the new music project from Australian-born, Los Angeles-based artist and Emmy Award-winning director Fletcher Moules, has officially launched with the release of Maybe. The melancholic synth-pop track arrives alongside a cinematic, AI-driven video that blends personal storytelling with a timely conversation on the future of art.

Moules, best known for directing Netflix’s Emmy-winning Entergalactic with Kid Cudi and the billion-view Clash of Clans universe, is no stranger to crafting world-class visual narratives. With The New Condition, however, he turns the focus inward, revisiting a song he first wrote nearly two decades ago. Maybe lingers with nostalgic synths, crisp percussion, and a heartfelt vocal performance, polished by Mark Saunders (The Cure, Depeche Mode) and mastered by Matt Colton (Blur, Charli XCX, New Order). The track captures the delicate balance between longing and release, a sonic postcard that resonates across time.

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The accompanying video takes Moules’ storytelling into bold new territory. Conscious of the heated debates surrounding artificial intelligence, Moules used his own imagery and licensed material as prompts in Google’s Flow Veo3 to shape a surreal, symbolic journey. Scenes shift from ants carrying leaves to priests with a coffin, to a man camped beneath a bridge, before culminating in a car plunging off a cliff into water, where the protagonist escapes and embraces a silhouetted figure.

“I think of these AI tools like making an animated film. To me, it proves AI can be a great tool that empowers independent artists to tell high-end stories, as long as it is created responsibly.”

The New Condition offers a glimpse of a project that merges Moules’ acclaimed visual craft with deeply personal songwriting, a rare collision of memory, technology, and music that sets the tone for what’s to come.