‘Forget Me’ Is Born Ruffians’ Musical Eulogy

Born Ruffians, the outspoken indie-rock trio from Canada, have dropped a whole lot of news for their fans. Forget Me is their latest charming single and with that comes the announcement of their brand new studio album titled, ‘Uncle, Duke & The Chief’.

Forget Me may be the group’s most personal and striking moment as a band. The track, which opens their upcoming new record, was written the day David Bowie passed away. It explores the inevitability of death and how it proves to be ecstatically life affirming. The video also reflects this message—carrying around someone of something who no longer possesses thought or conscientiousness.

“It’s about how the light is something that you should embrace and feel okay going towards it. We’re all doing this together, we’re all on the exact same path—it’s just that some of us are ahead of others,” says frontman Luke Lalonde.

Landing February 16 around the world, ‘Uncle, Duke & The Chief’ defies the Born Ruffians dichotomy. Previously, the band made music based on what made the band feel good—transferring those vibes to the listener. However, as heard on Forget Me and previous track Love Too Soon, the group may be swaying for a more personal and touching record. Born Ruffians still attain their brisk songwriting charm and warming baroque moments—akin to very early Arcade Fire or Fleet Foxes.

At this stage, no Australian tour dates are on the cards for the trio. However, with mere months out from their new album releasing worldwide, perhaps we may see them back on our shores sooner rather than later? In the meantime, stream the beautiful Forget Me below.